Promotional success – SelfPubBookCovers Blog

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Promotional success
  • By : Shoshanna Gabriel

A Great Start for Our Sixth Year!
Thank you to the authors who helped us celebrate our 5th Anniversary by redeeming our first-ever month-long coupon offer during the month of February! We are thrilled the promotion was such a success, and that so many of you were able to purchase multiple covers.
We will definitely consider doing this again in the future, but if you find a cover you love now, we do NOT recommend you wait for another coupon just to save a few dollars… because some other author might buy your cover first, instead! We never sell the same cover twice.
Wait, WHERE did that Image Come From?
(A Cautionary Tale for Indie Authors!)
by NYT & USAT bestselling author Shoshanna Evers
writing as Shoshanna Gabriel

Gather ‘round, fellow indie authors — I have a cautionary tale to tell… about why you should never use a “public domain“ photo featuring a person’s face for your book cover. It can cause a book to be taken down off of Amazon, or even for you to be sued by the people whose picture you used! It happened to me years ago… except I was the person whose photo was used.

Some scammy author (I say he was scammy because he was, in fact, taking other authors’ books, putting it through Google Translate to another language, then back into English again to change the words just enough, and then uploading it as his own work!) AND he also took my photo from Wikipedia and used it, unchanged, as his book cover photo for a romance novel. This was when I was writing books as Shoshanna Evers, and some people accidentally bought the book, thinking it had something to do with me. He got peppered with 1 star reviews from fans of mine who were angry he was using my photo, and within days he was banned from Amazon completely.

In another case, an author used a pic of a beautiful young couple kissing as her cover photo. She found it on a public domain site, but this photo was actually some poor couple’s engagement photo, and they were horrified their likeness was being used in a commercial endeavor. I can’t recall everything that happened other than that the author got skewered in the media for the offense, and the book with that cover was taken down.

Point is, when you buy a cover featuring a photograph, you better know where that image came from. That’s why at SelfPubBookCovers we have a 22-point checklist for book cover quality and image licensing, to vet every cover that makes it onto our site. We’ve had to reject thousands of covers…and it’s possible those covers that an artist couldn’t upload to our site, ended up on someone else’s cover site…or sold directly to an author who wouldn’t know what to look for.

In fact, if our artists are going to use a stock photo (which is what most artists use instead of original exclusive photography), at SPBC we ALSO require a *minimum of two* licensed stock photos to be used per cover, so no one ends up with a “clone cover” that looks exactly like other covers made of solely one same stock image.

It takes a lot of hard work to vet tens of thousands of book covers, but it provides the very best experience for the authors and publishers who find their covers on Our Quality Assurance (QA) policy is intense, created to give our authors the best, and to assist our artists in providing only the best. Our company policies for public domain image use are even more stringent than what’s required.

But the best thing is, every single cover on our site is not only vetted by a team of vetters who follow our 22-point checklist, if a cover makes it through that, it has to be personally approved by our Creative Director for overall high-quality. Every. Single. Cover.

That’s my cautionary tale and my solution… be wary of where you get your covers. You don’t want to end up on the wrong side of battle over the rights to use someone’s photo!

Have a great week, and happy writing (and cover-hunting)! Ready to see what your book’s title and your author-name look like on a professional, one-of-a-kind, fully vetted book cover? Go to and have fun customizing covers for free! When you find the perfect cover for your book, get it while you can…because once a cover is sold, it is NEVER SOLD AGAIN!

How Can We Better Help You?

We are always striving to give you as much information as we can to help you sell more books. If you have questions about choosing a book cover or boosting your book’s sales, just drop a note to Rob or Shoshanna: and we may use it in an upcoming issue of Indie Publishing Update.

Top 10 Search Terms in February


Top 5-Selling Artists in February

Check out the latest covers from our top-selling artists. Our top-sellers consistently post new covers, so visit them often.

#1 RLSather
#2 FrinaArt
#3 Viergacht
#4 Ravenborn
#5 KimDingwall

Look Who’s Talking
We pride ourselves on giving authors the best premade book cover buying experience in the world. Thank you for being part of SPBC!

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