“Re-cover Back-List Books to
Breathe New Life into Your Book Sales”
by New York Times and USA Today bestselling author
Shoshanna Evers writing as Shoshanna Gabriel
One of the interesting comments I hear after an indie author has discovered our site, is: “I wish I had known about you guys when I first started self publishing. I would’ve had much better covers.“ Here’s the cool thing: you’re not stuck with whatever cover you used when you originally published. As long as you have control over your book (i.e. it’s not a book with the traditional publisher), then you can re-cover your back-list titles. (Your newest book is considered your “front list,” and anything older than your latest book is your backlist).
For example, you can go onto your Bookshelf on Amazon’s KDP, and edit an older book’s details— including uploading a new cover, changing the price of your book, or even uploading a revised or reformatted book interior. These updates, when they go live, are automatically sent out to anyone who had previously downloaded your book. This actually sends your book to the top of readers’ digital library, so if they bought the book but haven’t read it yet, seeing it re-download on their Kindle may remind them to give it a try!
One of my books (back when I was writing as Shoshanna Evers) went through numerous book covers over the years. They were all good covers, but as styles of romance covers changed, so did my covers. Each time I changed my covers, they caught a different sort of reader’s eye, and spiked lagging sales.
Here’s an example of how “Snowed in with the Tycoon” went through 4 iterations. I want to stress that *each of these covers* was the “official” cover, and was published. These were *not* alternate mock-up versions.